Our team

• Company Director/Senior Agronomist - Central Otago

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After completing his Dip. Farm Management at Lincoln University, James worked as an agronomist and research technician for nine years. Using his great depth of knowledge, he then moved into a farm advisory role for four years. Now as the owner and director of Wholesale Seeds alongside his wife Angela, James uses his expertise to provide farmers with the knowledge and products to grow high yielding green feed and seed multiplication crops.

• Chief Financial Officer

• 027 254 8749

Having spent 13 years in the telecommunications industry, Lance joined Wholesale Seeds in 2017. Having studied a Bachelor of Commerce in Accounting and Finance at the University of Canterbury, he brings with him broader skills in financial management, strategy and commercial operation. Based in our Ashburton office, Lance is responsible for the day-to-day running of the company, developing information systems and working alongside the wider management team on long term goals and strategy.

• Chief Executive Officer

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Patrick completed his Bachelor of Agricultural Science at Lincoln University in 2011 and he’s has been building on his now extensive experience ever since. Coming from a farming family, he’s grown up knowing how a successful operation is run. And as one of the early supporters of fodder beet he has introduced several innovations that are now industry practice. Passionate about his core role at Wholesale Seeds, Patrick oversees all sales and purchases while maintaining an active relationship with several key clients.

• Sales Operations Manager

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Izaak joined Wholesale Seeds in early 2018 after several years in the banking industry following a Bachelor of Commerce degree completed at Lincoln University. Based in our Ashburton office, Izaak is responsible for the sales operations side of the business working closely with the team of agronomists to forecast seed and agchem requirements throughout the season as well as assisting with stock management at each of our four stores throughout the South Island.

• Sales Manager

• 027 555 8595

Originally studying a Diploma in Marketing at Adelaide University, Stephen has over 12 years’ experience in our industry and carries a wealth of knowledge and understanding of fertiliser. As an agronomist as well as our fertiliser account manager, Stephen is passionate about passing on his knowledge of agronomy to farmer and growers alike.

• Wholesale Seeds Manager

• 027 567 0770

A trusted and highly respected member of our industry, Steve brings 45 years’ experience working throughout New Zealand to Wholesale Seeds. Having worked as a grain and seed manager, the manager of a freight company and as a salesman in the North Island, Steve handles the logistics and distribution of our seed across New Zealand; overseeing our seed dressing store in Ashburton and working alongside our wholesale clients.

• Site Operations Manager

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Bringing a total of 26 years’ in seed experience to Wholesale seeds, Simon has a great deal of knowledge when it comes to seed mixing and processing. Having also worked in nationwide logistics, it’s only fitting that he runs and manages our seed store, overseeing the health and safety of our company.

• Senior Agronomist - Mid Canterbury

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Originally completing his Dip. Farm Management at Lincoln University, Jamie now has over a decade’s experience in the agriculture industry. A successful farmer in his own right, Jamie’s knowledge ranging from agricultural contracting to farm management is invaluable to our clients as he’s able to relate to farmers and draw on his own experience. Someone who’s passionate about our industry, Jamie is excited to watch it grow and become fairer for farmers as he passes on his knowledge and unique insight.

• Agronomist - Mid Canterbury

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Derek is a Bachelor of Agricultural Science graduate from Lincoln university. He brings to the company a wealth of knowledge in fertiliser having worked in this industry for the past five years. Derek is based out of Christchurch where he resides with his family.

• Agronomist - Mid Canterbury

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Mellory’s family operate a large arable farming operation in Chertsey, Mid Canterbury. She is a Lincoln graduate, having completed an Agricultural Science degree at Lincoln with an outstanding Academic record. Mellory has a key role in assisting several of Wholesale seeds senior agronomists in Mid Canterbury.

• Agronomist - Mid Canterbury

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A member of a farming family himself, Michael entered the agriculture industry by getting involved with Lincoln University research trials ranging from livestock to pasture and fodder beet. For over three years now he’s been focused on the seed industry, using his research experience in the field as an agronomist who’s passionate about growing high yielding, healthy pastoral and forage crops.

• Agronomist - North Otago

• 027 620 9224

With over 25 years’ experience, Geoff has a strong and sound understanding of what’s involved in growing and improving farming systems. He prides himself in providing farmers and growers with expert technical and chemical advice, as well as a great depth of seed knowledge to help clients get the best result from their crops.

• Agronomist - North Otago

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Sam is a Waitaki boys old boy who has come home to North Otago after completing a Bachelor of Science at the university of Otago. Sam has already amassed 5 years’ experience in the field and is eager to show local farmers how wholesale seeds can get them growing. Sam excels at rugby, playing for the local Valley club and captaining North Otago in the national Heartland competition.

• Agronomist - Central Otago

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Thomas began his career as a Pastoral Agronomist upon completing his Bachelor of Commerce at Lincoln University, majoring in Agriculture. While studying, his exposure to a number of different farming systems meant he could study what made them successful. Bringing that knowledge into our industry, his attention is now focused on Central Otago where he’s based as a Regional Manager. He prides himself in his accurate, professional approach to agronomy and continues to build his unique skillset.

• Agronomist - Central Otago

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A graduate from Lincoln University, Bridget studied Agricultural Science for four years before being becoming one of our Junior Agronomists. Based in Central Otago, she’s eager to apply her knowledge in the field and provide clients with expert advice.

• Senior Agronomist - Southland

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Having grown up on a mixed cropping farm in Mid-Canterbury, Aaron already had experience growing vegetable, brassica, cereal and ryegrass seed crops before moving to Southland. An accomplished helicopter pilot with an agricultural rating, he has combined his passions of agriculture and aviation and become a valuable figure to the Southland pastoral sector where he thrives on getting the best results for his clients.

• Agronomist - Southland

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Campbell got involved in the seed industry straight after completing his Certificate in Agriculture at Lincoln University. With over three years’ knowledge and experience focused on ground preparation and soils and plant management, Campbell works in Southland, providing farmers and growers expert advice to achieve healthy, high-yielding forage and pastoral crops.